Freedom is Etisalat's flagship post-paid plan, and as such enjoys a unique creative treatment that empowers its users in its namesake. Freedom is all style, creativity and the power to move the world to your will.
Given its importance as a product to the client, we spared no channels when it came to executions, offering a true 360 degree integrative approach, all while ensuring no repetition in assets across the entire user journey.
Client: Etisalat UAE
Agency: Impact BBDO
